B.A. Communication Arts

BE A PRACTITIONER BEFORE GRADUATING

Work for a PR-Advertising agency, media company, or in Corporate Communications of a business organization for your final year internships. Complete your program with a final project that entails seeking out clients, understanding their communication needs, conceptualizing solutions, 'pitching' and actually producing them. Have a portfolio to show prospective employers or set up your own agency.

Alternatively, acquire key skills and knowledge in the digital film industry and produce a digital film, documentary, or marketing video in your final year of study. Develop a movie concepts and seek out producers to fund your film or evaluate an actual client's needs, conceptualize solutions, and produce a marketing video or documentary to fulfill such needs.

KEY FEATURES

E.S.A.'s BA in Communication Arts (Mass Comm) degree program is for individuals who wish to express and develop their creativity with a focus on mass media while also learning the crucial business perspective. Graduates provide a key link between the creative and business aspects of communication.

  • Students can focus on PR & Advertising or Digital Film
  • Option to finish a foreign degree overseas
  • Includes a 480-hour internship
  • Last 6 months entails dealing with actual clients/markets
  • Capstone project requires addressing client's needs
  • Hands on and applied methodology
  • Integrates perseonal and life skill development
ComArts creatives

PR & ADVERTISING

During their final year, students in the PR & Advertising track are required to do a capstone project which entails working with an actual client.                                                                                                                                            .       

Students seek out businesses that have communication needs, understand those needs, create communication materials, and pitch them to a panel, which includes the client.                                          .

In order to succeed, students apply the skills and knowledge they acquired throughout their stay. The process begins with an understanding of the client firm, including its competitive environment, positioning, strengths, weaknesses, and objectives.        

In producing the final materials, students are not expected to do the actual rendering but rather act as a project manager handling the creative team and working within the budget.

 

DIGITAL FILM/VIDEO

Below are two videos made by E.S.A Communication Arts students. The promotional video on the Communication Arts program is one of a series of four videos produced by a student as her final project. The music video was a group's project for a video production class. The video ended up as the winning entry in a popular band's music video making contest.

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