B.A. Communication Arts

BE A PRACTITIONER BEFORE GRADUATING

Work for a PR-Advertising agency, media company, or in Corporate Communications of a business organization for your final year internships. Complete your program with a final project that entails seeking out clients, understanding their communication needs, conceptualizing solutions, 'pitching' and actually producing them. Have a portfolio to show prospective employers or set up your own agency.

Alternatively, acquire key skills and knowledge in the digital film industry and produce a digital film, documentary, or marketing video in your final year of study. Develop a movie concepts and seek out producers to fund your film or evaluate an actual client's needs, conceptualize solutions, and produce a marketing video or documentary to fulfill the such needs.

KEY FEATURES

E.S.A.'s BA in Communication Arts (Mass Comm) degree program is for individuals who wish to express and develop their creativity with a focus on mass media while also learning the crucial business perspective. Graduates will be able to provide a key link between the creative and business aspects of communication.

  • Students can focus on PR & Advertising or Digital Film
  • Option to finish a foreign degree overseas
  • Includes a 480-hour internship
  • Last 6 months entails dealing with actual clients/markets
  • Capstone project requires addressing client's needs
  • Very hands on and applied
  • Integrates personal and life skill development

DIGITAL FILM/VIDEO

Below are two videos made by E.S.A Communication Arts students. The promotional video on the Communication Arts program is one of a series of four videos produced by a student as her final project. The music video was a group's project for a video production class. The video ended up as the winning entry in a popular band's music video making contest.

 

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