Programs

BS ENTREPRENEURSHIP

This program is for those who would like to start building their business empire in college. It is a three-year program that covers the Core Curriculum, Essential Business modules, and the Major Venture-series modules over four key stages.

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KEY FEATURES

  • Students start and run their business in their final year
  • Every start-up venture attains profitability before graduation
  • Mentors guide each student to help ensure profitability
  • Very hands-on and applied
  • Integrates life-skills and personal development 

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The distinct features of the program is that students are required to start and manage their own business during their final year of study. To graduate, students must show that their business is profitable, achieved with the support of their mentors.

The successes of the students and the program over the years has dispelled myths about entrepreneurship. Most of the students started with little capital. Majority were not honor students. Almost all had simple innovations or improvements but were able to identify gaps in particular markets.

With invaluable experience and growing confidence, a large number of students have gone on to establish their second and even third business ventures, some in partnership with fellow-alumni, soon after graduating. Learn more...

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COMMUNICATION ARTS

The BA Communication Arts (Mass Communication) degree program is for those who wish to express their creativity in mass media and approach it from a business perspective.

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KEY FEATURES

  • Students can choose between PR & Advertising and Digital Film concentrations
  • Foreign degree option available
  • Includes a 480-hour internship
  • Final six months entails dealing with actual clients/markets
  • Very hands on and applied
  • Integrates personal and life skill development

The programs aim to produce graduates who understand the various areas of mass communication while also equipping them with sufficient exposure in a possible specialization.

Graduates can either work in industries such as broadcasting, publishing, marketing communication or start-up their own venture, all of which require the development and application of various communication tools. The program also provides a crucial business and managerial perspective in using communication tools.

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PUBLIC RELATIONS & ADVERTISING

Utilize and develop your creative skills. Learn how to develop public relations and advertising campaigns for various organizations. Learn various techniques and strategies to help organization develop better relationships with its various stakeholders through events and publications. Conceptualize and create unique advertisements to support a firm's overall strategy.

Being creative is longer sufficient. Learn to manage people and projects related to public relations and advertising in a media company, PR & advertising firm, or start your own and work on various projects.

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DIGITAL FILM / VIDEO PRODUCTION

With the rapid development of digital imaging technology, new avenues and models for 'film' production are opening up. Learn how to capitalize on such opportunities and produce your own independent film project.

Acquire key knowledge and skills required in the digital film production industry. Just as importantly, understand the business side of the industry to be more effective whether it be in a larger media production organization or in your own start-up production house. Learn to manage people, understand costs versus revenues, and market such services.

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BUSINESS ADMINISTRATION

The BS Business Administration program is for those who would like enter the corporate world or join their family business. It is a three year program covering the  Core Curriculum, Essential Business, and the Majors & Electives over three stages.

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KEY FEATURES

  • Students can choose to major in Marketing or Operations
  • Industry work placement of 720 hours typically over 3 semesters
  • Option to complete a foreign degree overseas
  • Incorporates a final comprehensive research project
  • Integrates personal, entrepreneurial, and life skills development
  • Application-focused

An integral theme of the program is its real-world and practical emphasis to better prepare students for their final year and entry into industry after graduation. Students can choose a concentration in Marketing, Operations, or International Business.

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MARKETING MANAGEMENT

Marketing students will focus on better understanding the process of identifying, targeting, and satisfying markets. This would entail gathering market information through research and being able to apply the results to different aspects ranging from product development to advertising, and all the way to distribution and retailing.

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OPERATIONS MANAGEMENT 

Operations students will focus on improving processes and increasing efficiency in relation to inventory control, production-operations, distribution, and facilities management. The concentration requires significant use of various quantitative tools.

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THAMES FOREIGN DEGREE

This program is for students who would like to acquire the international exposure, prestige, and competitive edge that typically come with completing a foreign degree.

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KEY FEATURES

  •  Students do their first two years at E.S.A. then simply transfer to a university overseas to complete their degree in even just one year
  • The Thames track greatly simplifies the process
  • Overseas options include the United Kingdom (London, Newcastle, Birmingham, Bristol), Australia (Sydney, Melbourne, Perth), New Zealand, Singapore, and parts of Asia

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ADVANTAGES

Instead of shouldering the cost of 3-4 years of studying overseas, those in the Thames track only need to cover their final year of study overseas. This effectively reduces the cost by as much as 2/3. Those students who have also excelled may have a chance at receiving a scholarship for the final year overseas which would further reduce the costs.

Parents also need not worry about letting their sons/daughters go ‘too early’ since the first two years of study will still be at E.S.A.

By studying overseas, students will also broaden their horizons and be able to develop a valuable international network even by merely  interacting with people of various cultures and nationalities. Students will also learn to be more independent.

E.S.A. has been sending students overseas since 2002. Many have gone on to take their graduate studies immediately after finishing their degree while others began their international career in the country they graduated.

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