Frippery is defined as “showy garment or something that is non-essential.”
In this case, Frippery represents what is essential and stands out from other clothing brands because of its simplicity. The brand only sells plains – the clothes are just in white, black, beige, navy blue, cream or other neutral colors. The brand consciously moved away from the trend of printed clothes. I believe that every woman’s wardrobe needs these “plain” clothes.
Christine Peralta, a BS Entrepreneurship student at the Entrepreneurs School of Asia (E.S.A.), founded Frippery earlier last year.
Apart from being online and at bazaars, Frippery will soon be also available at a retail outlet. Read more…